AIRBNB: Experiences & Services
Served as Senior Production Lead for Copy and Photo within Airbnb’s Scaled Operations | Media Ops team, translating high-level creative direction into actionable playbooks used by a global team of writers, photographers, and agency partners. Built and directed Scaled Operations' first copy team (0 to 30) overseeing creative and production frameworks used across 50,000+ Experiences and Services listings. Introduced AI-supported copy workflows that reduced SLAs by 25%, enabling key launch goals. Led pilot-to-scale photo programs and partnered with global agencies. Managed photoshoots for flagship initiatives and partnerships, ensuring alignment with creative brand standards. Across both photo and copy, oversaw vendors, budgets and asset delivery while partnering with Product, Marketing, Supply, Engineering, and Legal to ensure creative and production alignment.
The Scaled Operations team at Airbnb increases the impact of listings (Homes, Experiences, Services) through scalable systems and operational support. Within it, Media Ops improves merchandising by elevating photography and copy quality across thousands of listings.