SUMMARY
I'm a Supervising Creative Producer and Creative Operations Lead with storytelling, production, directing and operations chops. For more than a decade, I've led creative teams through all phases of production in hyper-growth environments. I have an extensive background bringing ideas and stories to life across screens of all sizes, with budgets large and small.
Having spent time both in-house and agency-side, I can quickly identify the creative and strategic opportunities that bring a brand's mission and message to life. A lifelong photographer with a background in design, I'm a tenacious advocate for visual and storytelling excellence.
I'm passionate about cultivating collaborative relationships with vendors, clients, and cross-functional teams, ensuring projects drive brand awareness and business growth. I believe in humor and hard work, pairing micro logistics with a macro storytelling vision, and that thoughtful leadership can free up our most important assets: time and creativity.
Diverse credits span Tech, Lifestyle, Social, Event, Marketing, Television, Documentary, Film and Branded content, receiving 35+ industry awards.
H I G H L I G H T S
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15+ years of client-side, agency, and production company experience
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Scaled Airbnb's first Media Operations team from 0 > 30, merchandising over 50k product pages
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Managed 150+ photo shoots per week for Airbnb's Experiences and Services verticals
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Led teams, content, and operations for fast-paced tech start-ups, global media companies, and Fortune 500 brands
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Led end-to-end creative direction for 2000+ hours of programming across screens of all sizes
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Developed and managed television and branded series, leading to 10x program and audience growth
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Built creative frameworks for television, digital, and marketing content, enabling fast-pace growth while ensuring creative consistency and storytelling excellence
S E L E C T E D A W A R D S
SALESFORCE "Ecopreneurs"
Role: Supervising Producer
The goal of 1 million Salesforce+ viewers has been surpassed 5x (now 5 million). The pilot episode reached 3.3 million+ views in its promotional run and the show leads in total and average watch time on Salesforce+. Most importantly, the show has created real-word impact for the companies featured.
Content Marketing Awards
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WINNER: Project of the Year
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WINNER: B2B Branded Content Campaign of the Year
Anthem Awards (Social Impact Arm of Webbys)
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GOLD: Sustainability, Environment & Climate - Corporate Social Responsibility
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SILVER: Sustainability, Environment & Climate - Partnership or Collaboration
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SILVER: Sustainability, Environment & Climate - Media Impact Campaign
B2B Marketing Awards
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Best Purpose-led Marketing Program
17th Annual w3 Awards
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GOLD: Branded Entertainment-B2B (Video)
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GOLD: Branded Entertainment-Environmental & Sustainability (Video)
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GOLD: Branded Entertainment-Series (Video)
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GOLD: General Video-Environmental & Sustainability (Video)
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GOLD: Branded Entertainment-Corporate Social Responsibility (Video)
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GOLD: Branded Entertainment-B2C (Video)
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GOLD: Campaigns-Marketing Effectiveness (Marketing)
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GOLD: Campaigns-Brand Strategy (Marketing)
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SILVER: General Video-Web Series (Video)
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SILVER: Branded Entertainment-Collaboration (Video)
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SILVER: Video Features-Best Use of Videography/Cinematography (Video)
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GOLD – Branded Content Craft – Directing
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GOLD – Branded Content Craft – Videography/Cinematography
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SILVER – Branded Content General – Documentary: Individual
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SILVER – Branded Content General – Sustainability
GLOBAL CONTENT AWARDS
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WINNER: Crisis Response Content Campaign of the Year
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WINNER: Global Innovation Award